This prompts retailers to use planograms to decide on various aspects of visual merchandising like merchandise display, store layout, fixtures selection, space allocation, number of facings and many more.ĭesigning and implementing planograms is only the beginning of the process. Essentially, attractive product presentations play a crucial role in increasing chances of impulse buying. Recent studies suggest that more than 60% of total purchases are a result of impulse shopping. Hence, they are a strategic asset in retail merchandising. Visual merchandising has an immediate impact on retail shoppers. The primary objective of any planogram software is to ensure the availability of the right product at the right time and place for enhanced customer satisfaction. A planogram is a visual merchandising tool, which dictated appropriate placement of products in a retail store.
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